Business & marketing assessment
A review of your portfolio, positioning, competition, team and marketing activity. We identify gaps in the customer journey, revenue leakage and opportunities to grow.
SPECIALIST AESTHETICS ADVISORY
Specialist expertise.
Measurable growth.
Connecting patient demand, professional marketing and technology to drive growth in aesthetic medicine.
Explore our approach ↗01 / OUR EXPERTISE
A focused understanding
of a specialised industry.
A decade of developing marketing, growth and technology strategies that connect patient demand with commercial opportunity in aesthetics.
Our experience spans energy-based devices and injectables, bringing patient marketing and doctor engagement together. By giving patients a stronger voice in treatment choice, we help create demand that attracts clinic interest and strengthens the commercial proposition for manufacturers and distributors. Our experience includes making ongoing patient acquisition part of the value offered to clinics and reflected in technology pricing.
That expertise covers the entire ecosystem: product positioning and storytelling, campaign execution, lead qualification and handover, and the technology that connects each stage to performance and revenue reporting.
BRANDS I HAVE WORKED WITH
THE SKINFLUENCE PERSPECTIVE
A stronger patient voice.
A new source of growth.
When patients actively seek a treatment, they help shape clinic demand. Alongside B2B marketing, an ongoing flow of patient interest gives practitioners a reason to explore the technology and makes demand generation part of its commercial value.
02 / WHAT WE DO
The right strategy.
The means to deliver it.
Advisory and execution support that give your team a clear growth plan, the systems to deliver it and the evidence to assess its commercial contribution.
What you can expect
Our work focuses on building a marketing function that contributes visibly to commercial growth:
- An established growth marketing strategy, supported by a capable, mature marketing function.
- Clear alignment between marketing and sales, with shared priorities and accountable handovers.
- Strong product brands with a distinctive position in the market.
- A growing, relevant social following and stronger online engagement.
- Greater doctor interest and willingness to consider your devices and technologies.
- Measurable incremental revenue attributable to marketing, supported by clear tracking and reporting.
Brand & growth strategy
Product positioning, audience priorities and a commercial roadmap. We define how professional engagement and patient demand can strengthen your technology’s value proposition and support pricing.
B2B & B2C demand
Connected doctor and patient marketing plans, with distinct messages and journeys for each audience. Patient demand builds clinic interest, while B2B activity develops the professional opportunity.
Technology & conversion
Separate, connected workflows for patient and professional leads. We define how each is captured, qualified and recorded, then handed to clinics or sales through the appropriate systems.
Team & execution support
Campaign plans, content briefs, team responsibilities and handover standards. We support delivery across social media and digital channels, from the first response to qualified opportunity.
Analysis & quality control
Monitoring frameworks and campaign reviews covering lead quality, response times, handover and conversion. Reporting connects marketing activity with sales outcomes, revenue and return on investment.
B2C-TO-B STRATEGY
Patient demand is only
the beginning.
A connected funnel turns patient interest into clinic opportunity, then follows the commercial conversation through sales and closure.
01
Patient to clinic
Campaigns generate patient enquiries. Leads are captured, qualified and directed to clinics, creating a flow of potential patients and a tangible reason to consider the technology.
02
Clinic to sales
We capture the practitioner’s interest as a professional lead, qualify the commercial opportunity and pass it from marketing to sales through the CRM, with ownership and next steps recorded.
03
Sales to outcomes
The opportunity is followed through to closure or loss. Patient handovers and sales progression are monitored separately, then brought together in reporting on conversion, revenue and marketing ROI.
03 / OUR APPROACH
Understanding first.
Then action.
We start with your business objectives and build the strategy, process and technology around them. Each phase has clear responsibilities and measures of success.
Assess
Understand the product, market, current activity and team. Map the patient and professional journeys to identify gaps, leakage and commercial priorities.
Design
Develop the growth strategy, messaging and campaign plan. Define the lead processes, technology requirements, handovers and measurement framework before execution begins.
Activate
Put the content, campaigns and supporting systems to work. Coordinate lead capture, qualification and documented handover to clinics and sales teams.
Measure & refine
Monitor activity and quality across the funnel. Review conversion, revenue and ROI, then use the findings to improve campaigns, processes and investment decisions.
04 / STORYTELLING & CAMPAIGN EXECUTION
A clear product story.
A connected campaign.
Relevance for every audience
Effective marketing starts with understanding the technology: what it does, how it differs and why it matters. We shape that understanding into distinct stories for practitioners and patients, with messaging grounded in the product’s evidence.
Those stories guide the content, social campaigns, landing pages and digital touchpoints. Each connects to a clear next step, with lead capture and qualification built into the journey.
The result is a campaign process that carries interest forward, from the first interaction to a documented clinic referral or sales opportunity.
LET’S TALK
What comes next
for your business?
Kinan Ismail
Founder & Principal Consultant
Kinan brings a decade of marketing leadership in aesthetics, with experience across energy-based devices and injectables. His work connects B2B and patient marketing, commercial growth strategy and the technology needed to track demand, conversion and value.
kinan@skinfluence.consulting ↗Dubai, UAE